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Media
: Public Relations
Public Relations eBooks
You have selected the subject of Public Relations . The eBooks in this subject are listed below.
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RESULTS: 11 to 15 of 15
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Public Relations Handbook
By: Theaker, Alison
Published by: Routledge
The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
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Price: $26.95
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Public Relations Handbook
By: Theaker, Alison
Published by: Routledge
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry.
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Price: $45.95
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Public Relations Strategy: A Guide to Corporate Communications
By: Oliver, Sandra
Published by: Kogan Page
This book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned public relations practitioners and students who, may be aware of the requirements of the tactical profession like media relations, trade shows, publicity events - but still struggle with overall management strategy. Clearly explained and using case studies from around the world, this is a title for those who wish to explore strategic theories and models in corporate communications management.
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Price: $15.65
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Public Relations: A Practical Guide to the Basics
By: Henslowe, Philip
Published by: Kogan Page
The ideal guide both for newcomers to the public relations industry and working professionals who want a handy reference work, this easy-to-follow introduction to the basic principles of PR will also help small and developing businesses and a variety of voluntary and other organizations needing advice. The book provides a survey of the main areas of work involved, including: ethics and the law; working with publishers; making videos, exhibitions, conferences and events; sponsorship; crisis management; new developments in technology.
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Price: $9.35
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Rethinking Public Relations
By: Moloney, Kevin
Published by: Routledge
PR is a A£2.3billion UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets.
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Price: $180.00
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RESULTS: 11 to 15 of 15
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