Media : Media Analysis

The New York Times ' William Safire calls How to Write 'The most helpful book the beginning writer can buy.' No wonder it's sold more than 200,000 copies worldwide! Whether you are a student, a professional - or an aspiring writer - this little handbook will teach you how to communicate your ideas and information clearly and concisely. It will show you how to organize for any writing project, how to turn out a first draft, and how to polish that draft into a finished product. more...

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THE STARTLING TRUTH BEHIND AMERICA'S FOREIGN POLICY AND WAR EFFORT IN AFGHANISTAN, IRAQ, AND BEYOND--FROM THE FOUNDER OF THE COMPANY DUBBED BY BARRON'S AS "THE SHADOW CIA" Dubbed by Barron’s as “The Shadow CIA,” George Friedman’s global intelligence company, Stratfor, has provided analysis to Fortune 500 companies, news outlets, and even the U. more...

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The first-ever in-depth look at one of the greatest business stories of our time A true heavyweight in the star-studded world of media entertainment, Robert Johnson, the creator of Black Entertainment Television (BET), turned a revolutionary idea and a $15,000 personal loan into a multibillion-dollar empire. As one of the richest black men in America as well as its first black billionaire, Johnson’s success with BET has been a social examination into both race and capitalism with his many detractors holding him to a higher standard of cultural responsibility from which his competitors are exempt. Engaging and informative, The Billion Dollar BET skillfully examines Johnson’s humble origins, his dogged and inspired climb to the top, and his often controversial tenure at the helm of one of the most influential media outlets in the country. This book takes readers on a fascinating journey, beginning with Johnson’s days in rural Illinois, his graduate life at Princeton University, and his role as a cable industry lobbyist on Capitol Hill. TheBillion Dollar BET also details how Johnson courted media titans such as John Malone and Sumner Redstone and convinced them to play vital roles in BET’s success. Readers will also learn how BET quickly spread across the country and took on far greater social significance than even Johnson ever imagined. Filled with revealing anecdotes and never-reported details of Johnson’s life, his business philosophy, and the world inside BET, this story will teach readers even more about business, race, and themselves. Brett Pulley (New York, NY) is a Senior Editor at Forbes magazine, where he writes primarily about the media and entertainment industries. He has authored several cover stories including the 2001 Forbes 400 on Robert Johnson. Prior to joining Forbes, he covered economic development, politics, and was a national correspondent for nearly five years at the NewYork Times . He also spent five years as a correspondent at The WallStreet Journa l, where he wrote extensively on business and race. more...

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Broadcasting is arguably the most influential and powerful industry operating today. The media impose an inescapable presence in contemporary life and infuse all areas of public communication. But what is the quality of the relationship between ‘broadcaster’ and ‘citizen’? Do the media and media authorities take the audience's interests seriously into account? Do audiences have real opportunities to express themselves? Are citizens well informed and educated about the social, the cultural and the civic role that media can play? In this book, five authors present the main results of an extensive programme of research that was financed by the European Commission. The study was conducted in 29 European countries and each author analyses European trends from different but complementary perspectives. more...

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In this second edition essential guide some 150 key genres, movements, theories and production terms are explained and analysed with depth and clarity. more...

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