Media

The fastest, easiest, most comprehensive way to learn ActionScript® 3.0 for Adobe Flash CS4 Professional. ActionScript® 3.0 for Adobe Flash CS4 Professional Classroom in a Book contains 14 lessons. The book covers the basics of learning ActionScript and provides countless tips and techniques to help you become more productive. You can follow the book from start to finish or choose only those lessons that interest you. Learn to add interactivity to Flash files using ActionScript 3.0: Control timelines and animation, write event-handling functions, and control loading of and interaction with data, text, video, sound, and images. “The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” —Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. more...

Price: $43.99

Offering in-depth explanations guaranteed to make the knowledge stick (and in an easygoing, personable style that makes you feel like he's standing right by your side), filmmaker and Premiere Pro whiz Jacob Rosenberg focuses on the concepts, features, and techniques that are key to mastering Adobe Premiere Pro 2.0. Jacob goes beyond rote explanation to give you a real-world perspective on HD and DV editing, sharing his hard-won tips and expertise along the way. If you're a novice user, you'll get the grounding you need to begin capturing, editing, and outputting digital video. And if you're a veteran, you can go straight to the comprehensive coverage of all that's new in this version: MultiCam support, native HDV editing, menu based DVD authoring from the timeline, native SD and HD support, and an automated review and approval system that lets you email video embedded in a PDF file for client review. The book's companion DVD includes project files and sample footage from Jacob's latest project (DV, SD, HDV & HD) so you can follow along with the book's step-by-step tutorials. Packed with practical tips and technical know-how, this book is the essential resource for getting the most out of editing with Premiere Pro. more...

Price: $40.00

There is much controversy about the dangers of a free media when it comes to children and adolescents. Many believe that this constitutional right should be amended, altered, or revoked entirely to prevent the young from being negatively influenced. Graphic violence, sexual content, and the depiction of cigarette smoking have all come under fire as being unacceptable in media that is geared toward adolescents, from television and movies to magazines and advertising. Yet not much has been written about the developmental science behind these ideas, and what effects a free media really has on adolescents. This book presents a synthesis of all current knowledge about the developmental effects of a free media on adolescents. Levesque first presents a full analysis of research studies into the media's effects on adolescents in four key areas: sexuality, violence, smoking, and body image. All findings are assessed within the context of normal adolescent development. Levesque then discusses how this knowledge can be used to inform current standards for the regulation of free speech with regard to adolescents. Both legal restrictions and less formal regulatory bodies (schools, parent groups, etc.) are reviewed to present a full picture of the ways in which a free media is constrained to protect adolescent's development. more...

Price: $69.95

Advertising research organizations have been trying for years to measure the effectiveness of advertising. more...

Price: $45.00

Covers the critical role of the account planner in advertising. This work follows the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success. more...

Price: $115.00