Media

Breakthrough Web PR 2.0 Strategies and Tactics That Work.  . Forget the “pitch”: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now.  . Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future.  . Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for the product you represent.  . ·   What’s wrong with PR--and how to fix it.      Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships--and supercharge its effectiveness.  . ·   Social Media PR--a complete primer.      Build blogger relationships, reinvent the press release, and make social networks the hub of your online brands.  . ·   Why it’s about sociology and anthropology--not technology!.      Master the art of listening and leverage today’s powerful, emerging micromedia.  . ·   Real PR metrics for the Web 2.0 world.   &nbs more...

Price: $18.99

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns. more...

Price: $34.95

The story of one of the most important and beloved shows on television—how it got started, nearly failed, and was saved by Elmo. When the first episode aired on November 10, 1969, Sesame Street revolutionized the way education was presented to children on television. It has since become the longest-running children’s show in history, and today reaches 8 million preschoolers on 350 PBS stations and airs in 120 countries. Street Gang is the compelling and often comical story of the creation and history of this media masterpiece and pop culture landmark, told with the cooperation of one of the show’s cofounders, Joan Ganz Cooney. Sesame Street was born as the result of a discussion at a dinner party at Cooney’s home about the poor quality of children’s programming and hit the air as a big bang of creative fusion from Jim Henson and company, quickly rocketing to success. Street Gang traces the evolution of the show from its inspiration in the civil rights movement through its many ups and downs—from Nixon’s trying to cut off its funding to the rise of Elmo—via the remarkable personalities who have contributed to it. Davis reveals how Sesame Street has taught millions of children not only their letters and numbers, but also cooperation and fair play, tolerance and self-respect, conflict resolution, and the importance of listening. This is the unforgettable story of five decades of social and cultural change and the miraculous creative efforts, passion, and commitment of the writers, producers, directors, animators, and puppeteers who created one of the most influential programs in the history of television. more...

Price: $16.00

From the only American journalist ever to have been admitted to the insular Tokyo Metropolitan Police press club: a unique, firsthand, revelatory look at Japanese culture from the underbelly up. At nineteen, Jake Adelstein went to Japan in search of peace and tranquility. more...

Price: $26.00

In We the Media, nationally acclaimed newspaper columnist and blogger Dan Gillmor shows how anyone can produce the news, using personal blogs, internet chat groups, email, and a host of other tools. He tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news. Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it. more...

Price: $13.99