Media

Basic Radio Journalism is a working manual and practical guide to the tools and techniques necessary to succeed in radio journalism. It will be useful both to students starting a broadcasting career as well as experienced journalists wishing to develop and expand their skills. Based on the popular Local Radio Journalism, this book covers the core skills of news gathering, writing, interviewing, reporting and reading with extensive hints and tips. It outlines working practices in both BBC and commercial radio. There are revamped legal and technical sections as well as a new chapter on the journalist as programme producer. For the student, there is extensive advice about getting a job, marketing yourself and dealing with job interviews. The Foreword is by Lord Ryder of Wensum, vice chairman of the BBC. more...

Price: $36.95

The first-ever in-depth look at one of the greatest business stories of our time A true heavyweight in the star-studded world of media entertainment, Robert Johnson, the creator of Black Entertainment Television (BET), turned a revolutionary idea and a $15,000 personal loan into a multibillion-dollar empire. As one of the richest black men in America as well as its first black billionaire, Johnson’s success with BET has been a social examination into both race and capitalism with his many detractors holding him to a higher standard of cultural responsibility from which his competitors are exempt. Engaging and informative, The Billion Dollar BET skillfully examines Johnson’s humble origins, his dogged and inspired climb to the top, and his often controversial tenure at the helm of one of the most influential media outlets in the country. This book takes readers on a fascinating journey, beginning with Johnson’s days in rural Illinois, his graduate life at Princeton University, and his role as a cable industry lobbyist on Capitol Hill. TheBillion Dollar BET also details how Johnson courted media titans such as John Malone and Sumner Redstone and convinced them to play vital roles in BET’s success. Readers will also learn how BET quickly spread across the country and took on far greater social significance than even Johnson ever imagined. Filled with revealing anecdotes and never-reported details of Johnson’s life, his business philosophy, and the world inside BET, this story will teach readers even more about business, race, and themselves. Brett Pulley (New York, NY) is a Senior Editor at Forbes magazine, where he writes primarily about the media and entertainment industries. He has authored several cover stories including the 2001 Forbes 400 on Robert Johnson. Prior to joining Forbes, he covered economic development, politics, and was a national correspondent for nearly five years at the NewYork Times . He also spent five years as a correspondent at The WallStreet Journa l, where he wrote extensively on business and race. more...

Price: $24.95

Filmmaker and film scholar Tejaswini Ganti provides a guide to the cultural, social and political significance of Hindi cinema, outlining the history and structure of the Bombay film industry, and its impact on global popular culture. more...

Price: $29.95

A new edition of the one and only 'must-read' for anyone training to be a successful editor. Gill Davies, whilst concentrating on the essential skills of editing, has also included other challenges which editors now face, including the demands of more...

Price: $37.95

Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. more...

Price: $21.99