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Media

Media eBooks

You have selected the subject of Media.
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RESULTS: 21 to 30 of 1153
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The Adweek Copywriting Handbook
By: Sugarman, Joseph
Published by: John Wiley & Sons, Inc. (US)

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. more...

Price: $19.95


Aesthetic Journalism
By: Cramerotti, Alfredo
Published by: Intellect

As the art world eagerly embraces a journalistic approach, Aesthetic Journalism explores why contemporary art exhibitions often consist of interviews, documentaries and reportage. This new mode of journalism is grasping more and more space in modern culture and Cramerotti probes the current merge of art with the sphere of investigative journalism. The attempt to map this field, here defined as ‘Aesthetic Journalism’, challenges, with clear language, the definitions of both art and journalism, and addresses a new mode of information from the point of view of the reader and viewer. The book explores how the production of truth has shifted from the domain of the news media to that of art and aestheticism. With examples and theories from within the contemporary art and journalistic-scape, the book questions the very foundations of journalism. Aesthethic Journalism suggests future developments of this new relationship between art and documentary journalism, offering itself as a useful tool to audiences, scholars, producers and critics alike. more...

Price: $20.00


The Animated Man
By: Barrier, Michael
Published by: University of California Press

Based on decades of research, "The Animated Man" offers a portrait of Walt Disney as a flawed but fascinating artist, one whose imaginative leaps allowed him to vault ahead of the competition and produce work that even today commands the attention of audiences worldwide. more...

Price: $23.96


Appetite for Self-Destruction
By: Knopper, Steve
Published by: Free Press

For the first time, Appetite for Self-Destruction recounts the epic story of the precipitous rise and fall of the recording industry over the past three decades, when the incredible success of the CD turned the music business into one of the most glamorous, high-profile industries in the world -- and the advent of file sharing brought it to its knees. In a comprehensive, fast-paced account full of larger-than-life personalities, Rolling Stone contributing editor Steve Knopper shows that, after the incredible wealth and excess of the '80s and '90s, Sony, Warner, and the other big players brought about their own downfall through years of denial and bad decisions in the face of dramatic advances in technology. more...

Price: $26.00


Aristotle in Hollywood
By: Hiltunen, A.
Published by: Intellect

Throughout the centuries Aristotle's Poetics remained something of a mystery. What was the great philosopher trying to say about the nature of drama and storytelling? What did he mean by pity, fear and catharsis? In this book, Ari Hiltunen explains the mystery of the 'proper pleasure', which, according to Aristotle, is the goal of drama and can be brought about by using certain storytelling strategies. Hiltunen develops Aristotle's thesis to demonstrate how the world's best-loved fairy tales, Shakespeare's success, and empirical studies on the enjoyment of drama and brain physiology, all give support to the idea of a universal 'proper pleasure' through storytelling. Examining the key concepts and logic of Poetics, Hiltunen offers a unique insight to anyone who wants to know the secret of successful storytelling, both in the past and in today's multi-billion dollar entertainment industry. more...

Price: $10.00


Bestsellers
By: Sutherland, John
Published by: OUP Oxford

For the last century, the tastes and preferences of readers of fiction have been reflected in the American and British bestseller lists, and this Very Short Introduction takes an engaging look through the lists to reveal what we have been reading - and why. - ;'I rejoice', said Doctor Johnson, 'to concur with the Common Reader.' For the last century, the tastes and preferences of the common reader have been reflected in the American and British bestseller lists, and this Very Short Introduction takes an engaging look through the lists to reveal what we have been reading - and why. John Sutherland shows that bestseller lists monitor one of the strongest pulses in modern literature and are therefore worthy of serious study. Along the way, he lifts the lid on the bestseller industry, examines what makes a book into a bestseller, and asks what separates bestsellers from canonical fiction. Exploring the relationship between bestsellers and the fashions, ideologies, and cultural concerns of the day, the book includes short case-studies and lively summaries of bestsellers through the years: from In His Steps - now almost totally forgotten, but the biggest all-time bestseller between 1895 and 1945, to Gone with the Wind and The Andromeda Strain , and The Da Vinci Code . - ;His amiable trawl through the history of popular books is frequently entertaining - Scott Pack, The Times;breezily entertaining - Kevin Power, Irish Times (Dublin);Sutherland effectively challenges the assumption that a book's commercial success somehow invalidates either its author's integrity or the critical acumen of its readers. Instead we are offered a plausible vision of the blockbuster or the bodice-ripper as narrative in its purest form. - Jonathan Keates, TLS more...

Price: $8.95


Blogging For Dummies
By: Gardner, Susannah; Birley, Shane
Published by: For Dummies

* In Part I, readers learn what a blog is, why they might want to create one, and what they need to get started. Includes information on blogging basics, the anatomy of a good blog, and the tools required to get started. * Part II gets readers up and more...

Price: $21.99


Bodies in Code
By: Hansen, Mark B. N.
Published by: Routledge

Bodies in Code explores how our bodies experience and adapt to digital environments. Cyberculture theorists have tended to overlook biological reality when talking about virtual reality, and Mark B. N. Hansen's book shows what they've been missing. Cyberspace is anchored in the body, he argues, and it's the body--not high-tech computer graphics--that allows a person to feel like they are really ''moving'' through virtual reality. Of course these virtual experiences are also profoundly affecting our very understanding of what it means to live as embodied beings. Hansen draws upon recent work in visual culture, cognitive science, and new media studies, as well as examples of computer graphics, websites, and new media art, to show how our bodies are in some ways already becoming virtual. more...

Price: $24.95


Book Commissioning and Acquisition
By: Davies, Gill
Published by: Routledge

A new edition of the one and only 'must-read' for anyone training to be a successful editor. Gill Davies, whilst concentrating on the essential skills of editing, has also included other challenges which editors now face, including the demands of more...

Price: $39.95


Cliffs Quick Review: Writing: Grammar, Usage and Style
By: Eggenschwiler, Jean; Biggs, Emily Dotson
Published by: John Wiley & Sons, Inc

When it comes to pinpointing the stuff you really need to know, nobody does it better than CliffsNotes. This fast, effective tutorial helps you master core grammar, usage, and style concepts - from parts of speech, punctuation, and clauses to common sentence errors, misused words, and the elements of style - and get the best possible grade. more...

Price: $9.99


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