Business

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are. As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click. more...

Price: $19.95

A real-life tale of international intrigue and corruption, this work reveals the hidden mechanics of imperial control behind such major international events as the fall of the Shah, the death of Panamanian president Omar Torrijos, and the invasions of Panama and Iraq, as well as provides an inside view of the corrupt US-Saudi Arabian relationship. more...

Price: $24.95

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. more...

Price: $13.00

Neuro-Linguistic Programming (NLP) is one of the most powerful communication tools available. It offers an in-depth understanding of what really happens when we communicate. Anyone who has a grasp of the basic concepts and techniques involved and who learns to use them, can maximize the effectiveness of all their interpersonal communications. Completely revised and updated, this third edition of Develop your NLP Skills includes much new material, together with mini case studies and action points. It will help anyone to become more successful at work through setting effective goals; building quality relationships with colleagues and business associates; replacing conflict with co-operation; and managing mental activities for greater self-control. more...

Price: $17.95

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call 'Customer Equity', a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. more...

Price: $17.99