Computers : Electronic Commerce

With an extremely crowded and competitive online marketplace, attracting and holding an audience is now more critical to a company’s success than ever before. This sequel to Steve O’Keefe’s bestselling classic Publicity on the Internet offers a step-by-step guide to creating and deploying online campaigns. more...

Price: $34.99

In a fast-moving technical and business environment like the Internet only exactitude can guarantee success. An 'almost correct' specification is a wrong specification. Make total accuracy your signature with this invaluable guide. It offers detailed definitions of the bewildering array of terms and phrases relating to e-Business and the Internet, plus short articles to explain more complex topics. Covering both business-related and technology terms, you'll never fall victim to fuzzy thinking again. Fully updated to cover new and emerging areas such as wireless and mobile technologies, this new edition will be your constant companion. No need to risk disastrous misinterpretation when you can have total accuracy at your fingertips. more...

Price: $110.00

Protect your customers - and your business - with these essential 'rules of the road' for maintaining Web site security. Any company planning to do business on the Internet today must first become fully knowledgeable about the legal issues pertaining to consumer privacy and security, or risk severe financial penalties and loss of customer loyalty. In addition to making a Web site easy to navigate and transactions simple to manage, Web site developers must also make it secure. Failure to do so may result in legal action and irreparable damage to a company's reputation. more...

Price: $60.00

E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the consumer. Previously published in: Enterprise Information Management, Volume 17, Number 6, 2004 more...

Price: $199.00

eBay Bargain Shopping For Dummies offers help to those who want to cash in on the amazing bargains that eBay vets have found for years. Self-confessed bargain shopper and best selling author of eBay For Dummies Marsha Collier wrote this book based on her own experiences from buying almost everything for her family and business online ?? most of it on eBay.eBay Bargain Shopping For Dummies shares the secrets on outwitting and outbidding the competition, allowing you to find mega-discounts on everyday items (only 40% of the merchandise sold on eBay is considered collectible ?? the rest is merchandise you use every day). more...

Price: $21.99